[wpcol_2third id=”” class=”” style=””]OCTOBER NEWS YOU CAN USE
Housing Stats ∙ Overpricing Can Cost You
HOUSTON AREA HOME SALES SLOWED DOWN IN SEPTEMBER
Houston area homes sales eased slightly in September with a 0.5 percent year-over-year decline. September sales of all property types was down 1.6 percent from the same month last year. The market’s low and high ends experienced declines, while homes priced between $150,000 and $500,000 saw positve sales volume.
Months of inventory for single-family homes rose from a 3.5 months supply to 3.9 months. Housing inventory across the U.S. is at a 4.6 months supply according to the National Association of Realtors.
According to the latest monthly report prepared by the Houston Association of REALTORS® (HAR):
>>>Read the entire release.
OVERPRICING CAN COST YOU
Selling a home is an emotional time for most. A home is usually the largest personal investment one makes, and the one they are most proud of. Many years of memories, renovations and maintenance are wrapped up under this roof.
Many sellers believe their home is perfect. It has so many features and is decorated beautifully. Since they are emotionally attached, and the home is aesthetically and functionally "perfect" for them, scores of sellers believe the value of their home is more than comparable homes. This perception of increased value, leads to overpricing and homes lingering on the market until it is priced correctly.
The scenario above plays out more often than one would imagine. Although the agent tries to lead the sellers down the right path, and warn them that overpricing can cause negative consequences, many sellers want to experience it for themselves. After the home has been on the market a while with few showings or negative feedback, a common reaction is to blame the agent, rather than accepting the truth – the home is overpriced.
Brendon Desimone recently wrote the following post for Zillow. I found it to be right on target, and thought I would share it with you.
Overpricing: How Aiming Too High Can Cost You
BY Brendon Desimone
You may think of it as giving yourself room to bargain, but beware. You could just turn off buyers.
Pricing a home for sale is more of an art than a science. Each home’s value falls within a range, and the price the buyer and seller agree on determines the exact value of the property.
If priced competitively from the very beginning, a home will sell at the higher end of the value range. The longer it lingers, the lower it lands in that range.
In fact, “homes that linger on the market tend to sell for significantly less than their listing price: five percent less after two months,” according to Zillow research.
Price: The battle between seller and agent
Homeowners have a very limited perspective on the real estate market, as they are only concerned with one home: their own.
On the other hand, successful agents live and breathe their local markets daily. They have their feet on the street, and possess a great understanding of current market conditions because they work with buyers, tour homes, and have first-hand knowledge of what moves.
Because they have limited knowledge, many sellers over-value their homes. They may assume that the agent just wants to price their home — their biggest asset — at a low price for a quick sale. And so a friction begins.
But agents know that homes that are priced right and show well will sell in good times and bad.
First impressions make the difference
The market typically responds to a new listing in the first few weeks, so do everything you can to make it attractive to buyers right from the start. Price your home right, and take all of your agent’s advice about cleaning, de-cluttering, painting and prepping, and your home should sell without incident, and for top dollar.
List at the wrong price or with the home not in its best showing condition, and you’ll leave a poor first impression on the market. As time passes, a listing starts to lose its momentum as newer, more competitive homes come up for sale. As the number of days on the market increases, interest in your home decreases, and the listing becomes stale.
Next stop: price reduction
A price reduction inevitably occurs after weeks or months of inactivity. If the seller doesn’t price the home within striking distance (say, five percent in many markets) of what the buyer perceives the value to be at the time, the seller has to come down in price. Often, they come down, but still not enough.
If the sellers miss the market twice, buyers won’t take them seriously, and will wait around for the next reduction.
The home will eventually get into the right price range for the market, and a buyer will strike. But they will probably punish the seller by coming in with an offer far lower than they would have, had the home come onto the market at the right price.
Once sellers lose the momentum of being new on the market, they’re at a disadvantage when it comes time to negotiate.
Risk of the market changing
What’s worse is that markets can start to decline over time. A seller may list in March to a healthy market, but their odds of making a top-dollar sale fall as inventory piles up, the economy slows, interest rates rise, or any number of factors come into play.
Come September, the value range of the home is lower than it was in March. A change in market conditions is a risk a seller takes by pricing too high.
Risk of showing poorly
As time passes, sellers may get lazy, and keeping the house clean and organized becomes a chore. Weeds come back, dust bunnies creep up, and the house doesn’t show as well as it did when it first went on the market.
Buyers who show up when the price is right will have even more reason to penalize the seller with a low offer.
Advice to sellers
If you are serious about selling your home and have a game plan and motivation to move on, take pricing very seriously.
If you and your agent disagree about the price, but not by a lot, it’s worth trying the higher number. But have an upfront plan to reduce the price quickly, and use that price reduction as a marketing activity.
The market will respond positively to a seller who shows they are serious about selling.
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